Explains all about pension release and how you can release cash from your pension, even if you are not yet 50. A bad credit history doesn't matter either as there are no credit checks with our pension loans.
Duration : 1 min 8 sec
21
Nov
Can I use photographs from a press release without permission?
by admin Posted in Press Release
More specifically, they are the manufacturer photos from Mercedes Benz’s SLS AMG press release. They’re for use in a school magazine. Will it be fine as long as I credit the photos as taken by the manufacturer, or will permission need to be obtained?
Need permission.*
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20
Nov
Software Billions Club - Membership Benefit # 7 Free Media-Ready Press Releases
by admin Posted in Press Release
Software Billions Club - Membership Benefit # 7 Free Media-Ready Press Releases You Can Use To Get Free Publicity For Your Business
Duration : 1 min 5 sec
I want to make a press release for myself as a joke but I don’t really know how to do it. Any help?
Just write it up as if it were a news story.
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Die Stimmung in der Kommunikationsbranche hat ihren tiefsten Stand seit Januar 2005 erreicht. Das zeigt der Geschäftsklimaindex der PR-Wirtschaft im Zeitvergleich. Er spiegelt die Erwartung der Agenturen und Pressestellen an steigende Honorare oder Budgets wider. Gegenüber dem Boomjahr 2007 mit einem Indexwert von 134 ist der Wert im ersten Halbjahr 2009 um mehr als die Hälfte eingebrochen. Sogar im Krisenherbst 2008 war die Stimmung noch deutlich besser. Und noch immer sind die Aussichten der Befragten düster: Jede dritte PR-Agentur oder Pressestelle erwartet weiterhin einbrechende Etats und sogar jede zweite PR-Fachkraft kann die Angst um ihren Arbeitsplatz momentan nicht von sich weisen. Das ist das Ergebnis des aktuellen PR-Trendmonitors, in dem mehr als 1.600 Fach- und Führungskräfte aus der PR-Branche von news aktuell und Faktenkontor befragt wurden.
Duration : 2 min 22 sec
After all, the Internet exists primarily as a source and medium whereby Information and content is exchanged. As webmasters, they create valuable one-way links from relevant content they publish, and also builds the overall size of your web site thereby increasing page rank. As well as the above, it improves search results pertaining to relevant keywords all the while providing useful information to the web search consumer.
By building your overall web site promotional strategy around quality content based Internet marketing using blogs, press release distribution, e-mail marketing, article directory submission, and e-zines you are creating a network of links back to your site and branding your self and business as an expert in your industry.
We are not going to bore you with details but only the basics of what you need to do to effectively promote your site on the Internet to maximum your results. The following three strategies should be the staple of any Internet marketing campaign and produce results.
This is not to say that you should not incorporate over forms of web site promotion. The most successful web sites use a variety of Internet marketing strategies including content based internet marketing and paid advertising such as pay per click.
Blogging
When clients ask what about our recommendations for internet marketing and web site promotion our first response is always with regard to blogging. While a well-rounded Internet marketing campaign is best, to optimize success there are few methods more effective in the long term for improving search engine ranking and page rank than blogging.
Internet marketers who utilize Content Based Internet Marketing strategies and who publish fresh content to their blogs daily, see very positive results in terms of keyword ranking, page rank and overall incoming traffic through their blogs. This is because the search engines love blogs.
A blog is the perfect content management solution. It allows you to publish fresh articles with ease on a regular basis. By posting a new optimized article daily for a different keyword or keyword phrase clients will eventually have hundreds of content rich pages optimized for all of the possible keyword combinations related to their industry.
We recommend that you publish one article to your blog daily every single day of the year. This is very important because consistency is the most important thing. The search engines send out there spiders on a regular basis and once they see that you publish new content to your site daily they will start visiting your site more often indexing your new pages more often. These means your new articles pages will rise to the top of the search engines that much more quickly.
If you do not have a blog you can visit blogger.com or Wordpress for information on installing a free blog on your web site. In order for your blog to effectively bring traffic to your site it needs to be hosted on your server and not on a separate web host. A blog hosted at blogspot or another hosting service will not be nearly as effective in bringing you targeted traffic or increasing your search engine rankings.
Article Directory Submission
We recommend that you submit original articles every month to various article directories with links back to your site. If you want these articles to have the most impact on increasing your page rank the article directories you submit to should have a Google page rank of 4 or better.
If you are not sure what their page rank is you can download Google’s tool bar which attaches to your browser and will provide all of these information and more. The Google toolbar is a must for any serious Internet marketer. You can download the toolbar free from the Google website.
Press Release Distribution
Another component of an effective content based Internet marketing campaign is press release distribution. Distributing press releases on a regular basis through newswire distribution services will create both immediate traffic and inbound links back to your site as the press releases are picked up and posted on web sites.
An example of a good press release distribution service is PRWeb.com. PR Web will distribute your press release for free but you can receive enhanced distribution for additional fees. For example, for a payment of $80.00 you can be guaranteed to be included in Yahoo News. We have been very successful in using press release distribution in marketing our client’s web sites.
It is important that your press release read like a news story and cover newsworthy information. Press releases that sound like advertisements are not likely to be accepted by PR Web.
Before following the advice of any Internet marketing guru or web site promotion expert I recommend that you evaluate the results achieved by the service or expert.
Does he or she have a high traffic web site?
Do they have a page rank of 4 or better?
What is their Alexa.com traffic ranking? Remember that ratings over 100,000 are probably not that accurate according to Alexa.com. Any site with a rating under 100,000 is probably fairly accurate and getting a decent amount of traffic.
How many back links are being recognized by the big three search engines. (Google, Yahoo and MSN)
If a so-called web site promotion expert does not have a successful web site and is not doing those things they are teaching, then how can you know that the strategies are effective.
The other part of the equation is that some of the Internet marketing tactics taught on the web are effective for producing traffic quickly but not for the long term.
They are often tricks or short cuts that have the appearance of being effective but do not generate long term qualified or targeted traffic and more importantly sales. These are the things to consider when evaluating any claims by Internet marketing experts or gurus.
Tom Taito
http://www.articlesbase.com/non-fiction-articles/highy-rated-strategy-in-content-based-internet-marketing-122113.html
After all, the Internet exists primarily as a source and medium whereby Information and content is exchanged. As webmasters, they create valuable one-way links from relevant content they publish, and also builds the overall size of your web site thereby increasing page rank. As well as the above, it improves search results pertaining to relevant keywords all the while providing useful information to the web search consumer.
By building your overall web site promotional strategy around quality content based Internet marketing using blogs, press release distribution, e-mail marketing, article directory submission, and e-zines you are creating a network of links back to your site and branding your self and business as an expert in your industry.
We are not going to bore you with details but only the basics of what you need to do to effectively promote your site on the Internet to maximum your results. The following three strategies should be the staple of any Internet marketing campaign and produce results.
This is not to say that you should not incorporate over forms of web site promotion. The most successful web sites use a variety of Internet marketing strategies including content based internet marketing and paid advertising such as pay per click.
Blogging
When clients ask what about our recommendations for internet marketing and web site promotion our first response is always with regard to blogging. While a well-rounded Internet marketing campaign is best, to optimize success there are few methods more effective in the long term for improving search engine ranking and page rank than blogging.
Internet marketers who utilize Content Based Internet Marketing strategies and who publish fresh content to their blogs daily, see very positive results in terms of keyword ranking, page rank and overall incoming traffic through their blogs. This is because the search engines love blogs.
A blog is the perfect content management solution. It allows you to publish fresh articles with ease on a regular basis. By posting a new optimized article daily for a different keyword or keyword phrase clients will eventually have hundreds of content rich pages optimized for all of the possible keyword combinations related to their industry.
We recommend that you publish one article to your blog daily every single day of the year. This is very important because consistency is the most important thing. The search engines send out there spiders on a regular basis and once they see that you publish new content to your site daily they will start visiting your site more often indexing your new pages more often. These means your new articles pages will rise to the top of the search engines that much more quickly.
If you do not have a blog you can visit blogger.com or Wordpress for information on installing a free blog on your web site. In order for your blog to effectively bring traffic to your site it needs to be hosted on your server and not on a separate web host. A blog hosted at blogspot or another hosting service will not be nearly as effective in bringing you targeted traffic or increasing your search engine rankings.
Article Directory Submission
We recommend that you submit original articles every month to various article directories with links back to your site. If you want these articles to have the most impact on increasing your page rank the article directories you submit to should have a Google page rank of 4 or better.
If you are not sure what their page rank is you can download Google’s tool bar which attaches to your browser and will provide all of these information and more. The Google toolbar is a must for any serious Internet marketer. You can download the toolbar free from the Google website.
Press Release Distribution
Another component of an effective content based Internet marketing campaign is press release distribution. Distributing press releases on a regular basis through newswire distribution services will create both immediate traffic and inbound links back to your site as the press releases are picked up and posted on web sites.
An example of a good press release distribution service is PRWeb.com. PR Web will distribute your press release for free but you can receive enhanced distribution for additional fees. For example, for a payment of $80.00 you can be guaranteed to be included in Yahoo News. We have been very successful in using press release distribution in marketing our client’s web sites.
It is important that your press release read like a news story and cover newsworthy information. Press releases that sound like advertisements are not likely to be accepted by PR Web.
Before following the advice of any Internet marketing guru or web site promotion expert I recommend that you evaluate the results achieved by the service or expert.
Does he or she have a high traffic web site?
Do they have a page rank of 4 or better?
What is their Alexa.com traffic ranking? Remember that ratings over 100,000 are probably not that accurate according to Alexa.com. Any site with a rating under 100,000 is probably fairly accurate and getting a decent amount of traffic.
How many back links are being recognized by the big three search engines. (Google, Yahoo and MSN)
If a so-called web site promotion expert does not have a successful web site and is not doing those things they are teaching, then how can you know that the strategies are effective.
The other part of the equation is that some of the Internet marketing tactics taught on the web are effective for producing traffic quickly but not for the long term.
They are often tricks or short cuts that have the appearance of being effective but do not generate long term qualified or targeted traffic and more importantly sales. These are the things to consider when evaluating any claims by Internet marketing experts or gurus.
Tom Taito
http://www.articlesbase.com/non-fiction-articles/highy-rated-strategy-in-content-based-internet-marketing-122113.html
23
Oct
I live in the UK and want to distribute a press release. What website would you recommend?
by admin Posted in Press Release
The press release distribution services that I have seen range from $10 to about £235. I am looking for a good, effective and cost saving service or website that can do this for me.
My budget is between £50-60.
Please help.
A website? what for?
Just email your press release to every newspaper, radio station, tv station, magazine etc. that would be likely to be interested in the story.
I regularly send out sports stories to the press. I have a list of every sports editor for the local press, national press, trade press , tv and radio. One email to them all works fine.
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23
Oct
When submitting a press release to reporters by email, any special formatting and what to put in subject line?
by admin Posted in Press Release
Do I put ATTENTION (editor/reporter name) in the top of the email? Do I just put an attachment or do I also put the press release in the email? What is professional?
Do I call it a media advisory or press release?
A media advisory is a tip and solicitation for press coverage which would include a contact’s name and mobile phone number to facilitate news media requirements.
A press release is actually what you would like to see in the local newspaper. If you can craft the release to look like a news feature, you have a better chance of getting the release published the way you would like to see it. The less work that has to be done at the newspaper the better the chance of seeing your release in print without changes.
Keep the lead down to 30 words and just explain your situation.
Email the release to both the section editor and the reporters who normally cover your area of interest.
Hope this answer helps you.
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As a self publisher you can market and promote your book on a shoestring budget, thousands of independent publishers have done it; be careful about your promotion and marketing dollars and don’t plunge into unknown waters — test, test, and test some more. Self publishers need to have a good marketing plan to sell books and it should be written prior to writing your book and in place a year prior to publishing your book. Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed.
Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and again and again after you publish; you can never send too many. Make sure your press release spells out the ‘who, what, where, when, and why.’ Press releases can generate thousands of dollars in sales when picked up by national trade or print media.
Make sure you have at least one good press release, written in AP style, which you can send out for the lifetime of your book. Learning to write and use powerful optimized press releases can often drive tons of traffic to your website while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords. Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases.
Invest in press release submitting software and set aside time every week to send out a press release online to the press directories. Don’t underestimate the value of a good press release for making book sales.
Create an online contest and list it in online contest directories to drive traffic to your website. Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer. Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book.
Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials. Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed. Submit articles to online article directories that focus on your book’s topic to drive customers to your website.
Build a web site that provides another avenue for ordering, a virtual online press kit and link exchanges with sites that relate to your topic. I’ve seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing. Arrange to speak at local, regional and national events that relate to your book topic; bring books along and have an associate sell them at the back of the room.
It’s important to publish a website that focuses on your title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse. You can give away your book in a raffle at a local function to get more book recognition. If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way.
Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs. Women buy more books then men; see how you can fit your book into the women’s market.
Be your own publicist and send a press release along with a review copy of your book to publications in your book’s genre and to book review magazines. Market your book to your number one market first, and then go after the secondary markets.
Now promote, promote, and promote your book some more! Use your book promotion and book marketing dollars wisely; go after the free and cheap resources daily. If you apply yourself every day and you promote your book like crazy, you can achieve that ultimate goal of selling thousands of copies of your book, many self publishers have done it.
Helen Hecker
http://www.articlesbase.com/publishing-articles/how-self-publishers-can-market-and-sell-more-books-125667.html