Your BoomSphere:

Promoting a car through music videos is not a new concept. As a matter of fact, various automakers including GM, Ford, and VW are just some of the great automakers that have relied on the power of music to bring them more sales. And today another carmaker will once again use the power of music videos to lure buyers, and that is the Jeep® brand.

Jeep, to promote the Patriot range will utilize standbys on live original Web TV site ManiaTV plus the musician pop folk artist Coles Whalen. Jeep has started showing its music video ad recently wherein the dulcet-voiced song writer was shown on the road in the SUV heading to Austin’s South with Southwest indie music extravaganza in the background.

According to the Site’s head of music programming, Stefan Goldby, “This is the first campaign where we actively co-branded it that way.” Whalen played at the site’s Denver studio which encourages executives to search for a sponsor for a possible collaboration. Though this particular effort was not developed in conjunction with a record label but according to Goldby it is not a problem since ManiaTV has relationships with both major and indie labels. The site will run Jeep-related footages for the next few months as part of the campaign.

It should be noted that this is not the first time for Jeep to employ such advertising scheme. In the year 2005, Jeep has distributed the “Meet the Mudds” videos for the Jeep Commander on MobiTV’s live mobile TV service. James Kenyon, senior manager of marketing PR for Jeep parent company DaimlerChrysler said that their previous experience with the Jeep Commander helps them to better understand what they might do in the future. “It led us to what we’re doing now.”

Aside from its on-demand programs, ManiaTV offers a combination of 20 live shows 24 hours each day which targets pop-culture and music fans. The Cyber Jockeys or CJs create an MTV/Current/YouTube hybrid by utilizing professionally produced music, action sports content, celebrity and user-generated video channels.

There is also a nightly event on the site which is hosted by the comedian Tom Green who was once an MTV mainstay. And according to ManiaTV CEO Drew Massey, advertisers are competing for the sponsorship slot on an upcoming production that features guitarist Dave Navarro.

Sacha Xavier, regional lead, advanced marketing solutions at Avenue A/Razorfish, said the campaigns on the site are really integrated and for this month they will launch a campaign on the site for their client Verizon. The campaign will showcase a hero theme and will allow users to create their very own avatars. As part of several campaign-related scenarios, the CJs of ManiaTV will interview Verizon’s action mascot and make their own action hero movies.

Aside from Verizon and Jeep, other advertisers that can be seen on ManiaTV are GM, Procter and Gamble, Amp’d Mobile, and Best Buy. The current sponsors of Mania-produced shows include Nintendo, Old Spice, and Hyundai.

About Jeep®

Jeep is an automobile brand and registered trademark of DaimlerChrysler. The German-American automaker does not only produce various Jeep models but also distributes high quality Jeep OEM Parts like Jeep carburetor and many more.

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Pay-per-click ads are the latest craze in cyber world today, particularly with website owners. This is mainly due to the fact that it’s cheaper than any form of advertising found online, since you will not be charge for your ad until a visitor clicks on it. Now, is it any wonder why Google is so keen on improving AdWords? Rumor has it that Google’s new secure conversion tracking mechanism will revolutionized the face of pay per click ads.

Just what is conversion tracking you ask? In paid search advertising, their main goal is to lead visitors to the right web sites through clicking a certain ad. After which the visitor is compel to perform some action that meets the goal of the site owner. This normally entails either a purchase, membership sign up for websites and newsletter, page view or lead. Once these goals are met then a conversion occurs.

Conversions can be considered as the lifeblood of a business and Google has found a way for you to track them efficiently. But most importantly, the mechanism is said to be secured. This breakthrough hopes to help you identify whether or not your AdWords ads and keywords are effective.

How so? Google’s secure conversion tracking entails putting a cookie on a user’s computer once he or she clicks on an ad. Once the user clicks on your ad that reaches one of your conversion pages the user’s browser will then send the cookie to a Google server. After which a tiny conversion tracking icon will immediately be displayed at your site. Once the process is completed Google will then record a successful conversion for you. This information will be included in the Campaign Summary section of the “Campaign Management” tab of your AdWords account. Actually, this conversion-tracking mechanism works the same way as the program that Google utilizes in placing contextual ads on websites. This program is popularly known as Google’s Adsense.

Going back on Google’s secure conversion tracking mechanism, there might be CTR or click through rate that helps determine whether your keywords are effective. However, remember that it is only good for measuring the relevancy of your keywords. It might tell you that users searching for that keyword are interested enough in your ad to visit your site, but it cannot determine what happens once the user gets to your site. Therefore, it offers little help in determining whether your ads and keywords are effective. This is where Google’s secure conversion tracking comes in handy.

With Google’s secure conversion tracking; you will be able to see which clicks actually lead to purchases. This is a vital factor in deciding which of your keywords are worth investing in and which are not. What’s more Google is offering this secure conversion tracking mechanism entirely free of charge.

What do you need to get started? To start your secure conversion tracking all you need to do is simply place a few lines of code. This means that you must be familiar with HTML and other web tools, if you want to place the conversion tracking code snippet without hitch. Otherwise, you will need a webmaster to deal with the codes. Also, you will need to have access to your website’s code and of course your Google AdWords account.

Google have provided an online documentation that will guide you through the code snippet insertion instructions. To avoid problems, it might be a good idea to read and understand these setup instructions before you began the actual installation process. The documentation also offers specific snippet insertion instructions for various web programming languages, such as Active Server Pages (ASP), Sun Java Server Pages (JSP), PHP: Hypertext Preprocessor (PHP), Macromedia Dream Weaver and Microsoft FrontPage.

Once your code snippet are properly installed, you can now access your conversion tracking reports from the Campaign Summary page and Reports Center at least an hour after the first conversion from your AdWords account. You will also be able to see conversion reports down to the keyword level.

Google’s secure conversion tracking offers great flexibility when it comes to setting up your tracking preferences. If you want to immediate begin tracking aggregate data then you can simply use the initial code snippet that Google provided. Now if you prefer a more detailed conversion statistics then use the advanced tracking settings. It’s all up to you!

Another unique feature of Google’s secure conversion tracking is the tracking notification. This feature is making quite a controversy. Part of the Google’s new secure conversion tracking is that it notifies users that they are being tracked. This notification is created by the Google-supplied code that you add to the results page. Then the tracked user will see a message titled Google Site Stats, which includes a “send feedback” link once the results page is opened.

According to Google they prefer to be upfront with their actions and insist that the send feedback link will give the consumer the chance to understand Google’s privacy policies, and even reject the Google tracking cookie. This can very well be a double edge sword. On the positive side, users might appreciate the honesty and the fact that they are given option whether to proceed or not. However, most users tend to become extra wary once they realized that their actions are being tracked.

Google’s AdWords also include a cross-channel conversion tracking feature. This feature allows you to do conversion traffic coming in to your web properties even if it is from other advertising networks. This will prove to be advantageous particularly if you are sending out ads across multiple advertising ventures. How so? Well, you will be able to use the powerful AdWords reporting facilities to gather all information regarding conversions all in one place.

The search giant that they are indeed a fore to be reckon with. With Google’s secure conversion tracking you can now have access to conversion data in your reports which can help you make smarter decisions when it comes to online advertising, for instance about which ads or keywords to invest in. Moreover, armed with a more accurate and efficient data, you can now better gauge your overall return on investment (ROI) for your AdWords campaigns.

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Do you know what happens if a person has a good online experience?

They just might pass it on to a friend while encouraging that friend to forward it to their friends.

That my friends is what makes viral marketing so powerful.

There are many free advertising resources available to online marketers. What most people do not realize is that they can get their marketing message sent out to a targeted group of people by using viral marketing tactics and best of all, it is free!

So what is viral marketing all about? By following these suggestions you may find that viral marketing can be an effective part of your marketing campaign.

1. The most common type of viral marketing is when people share quality experiences with friends. Some examples are software products, online services, online marketing tools, free advertising resources, etc. The product or service must be beneficial enough to encourage people to want to share it with others.

2. If you want to have your viral email message forwarded frequently then you should place a relevant marketing offer in every outgoing email message. It is important to make sure that the incentives are good enough and that the people getting them feel that they are of sufficient quality to avoid any displeasure or backlash. Your offer should be something specific, such as free software, an e-book, or maybe a promotional item that you have available for your company.

3. One way to avoid complaints is not to consider a name and address that is received through viral marketing as an opt in. This means that after the referral email is sent you should not add them to any subscription list. Ask them in the referral email if they would like to receive future mailings, allowing them to opt in.

4. Response rates increase dramatically when people see that a message is coming from someone they know. So, personalize your referral emails. The subject is important because it can identify an email as friendly. The subject line should show three things about the email. It should identify the email as an advertisement, that it includes a special offer and that the email was sent from a friend.

5. If you can understand what makes a marketing message worthy of being passed along to others and incorporate it into your offer or program then you will be able to drive traffic to your website.

6. Your website can also be used to take advantage of viral marketing. Create informative articles and post then to free article sites. Make sure the title is unique and that at least one link to your website appears in the article. Do not forget to have an Email This Page To A Friend link on your website, you can find the code out on the Internet.

Another suggestion is to write free articles for a website that is related to your topic of interest. Especially one with a good newsletter or that distributes articles.

7. Email newsletters are a great way to enjoy the benefits of viral marketing. By providing quality information in your newsletter, readers will be more likely to pass it on to their friends. Remember to always include a Send to a Friend link in your newsletter along with a Subscribe to Newsletter link. This will make it easier for you to gather new subscribers to your newsletter.

8. Viral marketing can be extremely useful for a one time campaign, but it can also be a great tool for expanding your business over time. Whether your goal is branding or to drive more visitors to your website you can use viral marketing in a manner to encourage others to pass along your messages.

9. Viral marketing is something that happens naturally, your message should be something of interest while offering something valuable in order for your message to be successful.

10. What it comes down to is that your viral message must be perceived as having value. To most of us entertainment has value. We all like fun, interactive content that inspires us to pass it on to a friend. How many jokes have you received in your inbox?

So, should you try to incorporate viral marketing into your email campaigns? Yes! There is no doubt about it, viral marketing will allow you to reach more than just your target audience and without much cost. Just remember that viral marketing is another strategy to be used in your online marketing campaign and is one small step toward achieving your objectives.

One last thought. Your viral marketing message can offer one of the most amazing incentives around and contain some of the best content found on the Internet, but if people visit your website and do not get what was promised, you may just see viral marketing at its worst.

Feel free to forward this to a friend.

Copyright 2006 Joe Rispoli

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Webmasters are always looking for ways to generate free traffic to their sites. Because of this, you can find advice on this subject on thousands of websites. But just how good is that advice?

Too often any advice on generating traffic is given with an ulterior motive behind it. Or you’re given advice about some whiz bang superduper new system for generating traffic by some type of spamming (spamming blogs, search engines, email, etc.).

Here are 10 low cost methods of generating traffic that will stand the test of time. They’re based off of giving value instead of spamming and taking advantage of others.

1. Publish Good Keyword Rich Content on Your Site

Search engine optimization is a popular subject and there are all kinds of experts ready to teach you exactly what to do. Systems have come…and systems have gone.

Publishing good keyword rich content on your website has lasted the test of time. While spamming techniques constantly fall by the wayside. Good content will continue to be the primary way to generate free traffic from search engines.

2. Write and submit good articles.

The Internet is based on content. I’ve used this method for a decade now to drive traffic to my sites. Take a portion of the content you create and submit it to article directories and lists for ezine publishers.

This is a primary traffic driver for a large number of businesses. Even when it’s not one of your main tools, it still drives some of the most qualified and highly valuable visitors you’ll have at your site. If you haven’t been producing articles, then why not?

3. Publish a Blog

Even corporations have jumped on the blogging bandwagon. This is based on the same principles already given. You have a simple tool to create and add content to your site. You also are provided with tools to network with others online and share in each other’s information.

Start a blog. Add other blogs to your links. Visit and comment on other’s posts. Become a part of the blogosphere, and take part in the discussions by watching where other blogs are going with their discussions.

4. Send a Press Release

Very few small business owners take advantage of the media’s willingness to spread their story. Write a press release or hire someone to write it for you. Then publish it on a site such as Prweb.

Because of the low costs involved in sending out press releases, this should become a part of your monthly promotional plan. What’s the big news this month? What big stories are in the media that you can piggyback on or identify with?

5. Participate on Discussion Boards

Find discussion boards in your niche. Participate in them regularly. Instead of promoting, be an expert who helps those on the site. Give them advice. Answer questions. Help beginners in your niche.

At the bottom of all your postings, you can have a link to your website. When I’ve followed this, I’ve been surprised at just how many visitors you get through these little links at the bottom of your postings. Plus, you’re building a relationship with these visitors before they even get to your site.

6. Start a Link Campaign

Want more search engine traffic? Create more incoming links to your site. Many of the strategies we’ve already mentioned do this…a blog, article submissions, press releases, and links on discussion boards. They’re all incoming links.

You can also take another step and activiely search for sites to link to you. You can do a simple search on Google for “link:http://www.acompetitor.com” to find sites linking to your competition. Contact them and find a way to get them to link to you as well.

7. Create a “Viral” Video

Video is part of the future of the Internet. Where we used to talk about viral ebooks, now we talk about viral videos. Create an informational or entertaining video and use sites such as Google Video and Youtube.com to distribute it for you.

Make sure to include your web address on the video. Create multiple short videos. Look into the communitites being built up on these video sites, and find a way to tap into the ongoing video discussions.

8. A Good Offer on Your Business Card

This is a simple one. The entire backside of my card is an offer for a free report you receive at my website for subscribing to my newsletter. It has the headline and several bullet points along with the URL for the site.

This simple strategy is so effective that I’ve attended seminars where I’ve seen quite a few people have printouts of my free report the second day. They took my card and signed up for my list that night! Are you using this simple strategy with people you meet?

9. Start An Affiliate Program

If you don’t know about affiliate programs, then you’ve been hiding in a cave. FOr many successful businesses, the affiliate program equals much higher than 50% of their sales. Running your own affiliate program is the killer traffic generation tool.

An affiliate program gives you the ability to tap into other people’s traffic, other people’s lists, and other people’s customer relationships. No matter what you’re selling, you should find a way to put an affiliate program into the mix.

10. Set-up Joint Ventures

Joint ventures include affiliate programs, but they also go beyond them. Who can you trade an article with? Who could you run co-op advertising with? Who could you trade ads with? How can you help others while generating traffic for your own site?

You might have your “normal” offer on your site that all affiliates refer their visitors to. How can you set-up a special deal with better pricing, more bonuses, or some other type of special offer for the customers of a large opt-in list or buyer’s list? If you want a surge of new sales, find a way to create exclusive deals at times.

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Are you really using the power of modern technology to make your business more profitable? Sure, you are using e-mail, you have a web page and you may be reaching your clients and customers with an electronic mailing list, but are you using web and video conferencing to hold virtual meetings with your employees, customers and clients in different geographical locations? Here are six ways how web and video conferencing can help you to increase the efficiency of your enterprise.

First however, it is important to know what web and video conferencing are. Web conferencing is when two or more people “meet” over the Internet to share information and ideas. Web conferencing systems typically provide tools that allow participants to perform “Online Collaboration” by working together over the Internet, sharing applications and documents.

Some web conferencing tools include the ability to share one’s desktop, allowing participants to “present” information, be it a PowerPoint Presentation, an Excel Spreadsheet or a Word Document with other attendees of their web conference. It is even possible for participants to remotely control other participants’ computers. Video conferencing allows participants to see and hear each other using head sets and web cams, and is usually included in good web conferencing system.

Now take a look at how some companies are already getting the benefits of this cutting- edge technology:

1. They are holding “web meetings” with prospects, customers, clients and fellow workers without having to incur any travel expenses. These face-to-face meetings are conducted using the click of a keyboard and the movement of a mouse.

2. They are demonstrating and supporting products and services without having to send people to far-flung destinations. Web conferencing can enable your staff to get behind the desk of your client and do the trouble shooting or give the training that you may be currently doing, without having to send your support staff out on expensive personal visits.

3. They are holding virtual training and classrooms for students, employees and clients . Schools and Universities in particular are using web and video conferencing to create “virtual classrooms,” while companies are training their employees at several locations using combined web and video conferences.

4. They are giving online web and video support to clients . Live chat boxes are great, I use them all the time, but the support you can offer when your technician can take over a client’s computer and really fix the problem is much more powerful. And, when your client can see who is helping him or her, it really adds a special “warm and fuzzy” touch.

5. They are saving thousands of dollars in travel costs by cutting down on commuting and travel and time spent out of the office . “As a result of this technology, our need to travel between offices has been greatly reduced, which has already saved us thousands of dollars,” says Saul Rothschild, Information Systems Manager at Steel Encounters, Inc.”

In times of rising fuel costs, web and video conferencing can really make a huge difference to a company’s bottom line. Companies using web conferencing are not only able to cut down on their travel expenses, but their sales representatives, trainers and support staff also get to spend more productive time in the office and do not lose valuable hours sitting in a car or on a plane.

6. They are thinking “outside the box” and devising new ways to work now that they are free of geographical limitations . The companies and organizations that have adopted web and video conferencing technology are marketing products and services, conducting training and giving support as if all their employees, prospects and clients were working together under one roof. Company meetings, sales meetings, employee training, and product launches are now being conducted with a new 21 st Century flair.

So, consider your own business or activity and think of how web and video conferencing could help you to work more effectively with all your constituents without having to leave your office.

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Juvenile Delinquency Theories
Through an understanding of causes of juvenile delinquency society may come to deal preventively with delinquency; certainly treatment of the offender needs to be based upon an understanding of the causal mechanisms that have produced him. In this paper we’ll describe three theories of juvenile delinquency such as Social Learning Theory, General Strain Theory and Behavioral Theory and discuss appropriate preventive programs based upon these theories.
In 1977 Albert Bandura, a Stanford University psychology professor, published Social Learning Theory, in which he postulated that human learning is a continuous reciprocal interaction of cognitive, behavioral, and environmental factors. Sometimes called observational learning, social learning theory focuses on behavior modeling, in which the child observes and then imitates the behavior of adults or other children around him or her (Wiesner, Capaldi, Patterson, 2003, p. 318).
In his research on social learning theory, Bandura studied how violence portrayed in mass media can have a tremendously negative impact on the behavior of certain types of children watching violent television shows. What he noted was that some children will observe and then imitate the behavior of the characters on the television screen. From these observations, we can conclude that juvenile delinquency is the result of imitation of aggressive actions. Bandura determined that certain types of children learn to perform violent and aggressive actions by observing and then modeling their behavior after what they have seen. He referred to this as direct learning through instantaneous matching of the observed behavior to the modeled behavior (Wiesner et al, 2003, p. 320). Therefore, social learning theory states that learning can occur through the simple process of observing and then imitating others’ activities.
Merton (1957) formulated a social strain theory of criminal involvement (Broidy, 2001, p. 10). Merton proposed that a society instills in its citizenry aspirations for upward mobility and a desire for selected goals. However, when legitimate avenues to goal attainment are blocked, anomie or strain sets in, which in turn compels the individual to violate the law in order to attain these goals. Lower-class persons are viewed by Merton as more susceptible to the ravages of anomie because they are more regularly thwarted in their efforts to participate in the economic rewards of the wider society (Broidy, 2001, p. 12).
Merton assumed in his theorizing that humans are conforming organisms who only violate the law when the disjunction between goals and means becomes so great that the individual believes he or she can no longer pursue socially sanctioned goals via legitimate channels. Society and certain social variables are, according to strain theorists, responsible for the majority of crime being committed in the world today. According to Merton, a society that emphasizes goals over the means to obtain these goals, and that restricts access to opportunities for legitimate advancement, is establishing the conditions for anomie and future criminality. Strain theorists have long argued that once a person is removed from a situation of anomie or frustration, negative behavior will recede (Henry, Tolan, Gorman-Smith, 2001, p. 173).
Agnew’s (1992) general strain theory offers a promising framework for understanding juvenile delinquency. A major type of strain, according to Agnew’s general strain theory, consists of experiencing unpleasant events or circumstances, including aversive situations at home, particularly arguments and violence (Broidy, 2001, p. 21). The theory proposes that adolescents are pressed into delinquency by negative emotional reactions that result from being situated in an aversive situation from which they cannot escape. This blockage frustrates the adolescent and may lead to desperate avoidance and/or anger-based delinquency (Broidy, 2001, p. 23).
Behavioral theory was studied by J. Watson, I. Pavlov and B.F. Skinner. It describes the outcomes of the consequences of a certain behavior on occurrence of such behavior in the future. Operant conditioning developed by Skinner is one of the learning methods according to which the likelihood of behavior is increased or decreased by the use of reinforcement or punishment. In case of positive reinforcement a certain behavior becomes stronger by the effect of experiencing some positive condition. In case of negative reinforcement a certain behavior becomes stronger by the outcome of stopping or staying away from some negative condition. In case of extinction a certain behavior is becomes weaker by the outcome of avoiding to experiencing some positive condition or stopping some negative condition.
Negative and positive reinforcements and extinction strengthen certain kinds of behavior of individuals. Punishment is a big form of operant conditioning used all over the world. When people are punished, it is to decrease that certain behavior produced by the individual. Therefore, behavioral theory refers to conditioning which leads to different behavioral pattern of juvenile offenders.
Preventive programs based on the social learning theory require placing an individual in favorable environment where he/she would be less tempted to imitate violent behavior. One of the examples of such environment is the social services of the church. The actual role of contemporary religion in delinquency prevention is not easy to evaluate. Its potential role is tremendous, but the fulfillment of that potential depends on the vitality of a religion in the lives of its professants. The formulation through religion of a standardized morality that is in conformity with the law (not all religious beliefs and practices in the United States are legal, of course, but the exceptions are in small minority faiths for the most part) establishes a system of social control norms that overlap substantive legal norms (Wiesner et al, 2003, p. 320). The social services of the church can do much–and some of them do-in providing more experimental, intensive, and therapeutic assistance to delinquents than public resources customarily are equipped to perform.
Also, community behavior can influence behavior modeling of juvenile delinquents. Community organization and planning represent tremendously significant possibilities for the development of delinquency-deterring measures.
According to the General Strain Theory, the major causes of juvenile delinquency are aversive atmosphere at home and school. The emotional atmosphere, the hostilities, and the inadequacies expressed in the parent-child relationships do greater injury to the child than do physical hurts. From a preventive point of view, then, it seems clear that the greatest hope for discouraging delinquency must lie in efforts to improve the quality and harmony of the family system.
Preventive programs based on the General Strain Theory refer to effective family social work: a field designed to strengthen family life through assisting individuals and family units and, so far as possible, to improve the community circumstances essential to wholesome family living. Private agencies, and governmental services (chiefly departments of public welfare) contribute to this work; many of them today, especially in moderate-sized cities, merge child-welfare services with their family case work for more completely integrated assistance (Asetline, Gore, Gordon, 2001, p. 257).
Family counseling, which is carried on in large part by the old established social agencies but which is also coming to be practiced increasingly by individual practitioners and clinics, offers much promise and some dangers. In an area where the divorce rates alone are a sufficient indication of the widespread need for help, trained and specialized skills focused specifically on the medical, emotional, and broader psychological requirements of the family can help to resolve difficulties before they become too serious (Asetline, Gore, Gordon, 2001, p. 258). Provisions should be available in the community for the individual who feels the need for advice about his family relationships. Such facilities should be competent of course. Traditionally much of this advisory function, when performed at all (of course, many persons needing help have refrained from seeking it either out of pride or a lack of available and known resources), has been done informally by family physicians, attorneys, or friends. It hardly need be said that none of these roles, taken by itself, gives any assurance of qualification to deal with the often subtle, profound, and technical problems involved in family pathology. Today, though specialized skills for this work are being developed and counseling bureaus are being established.
One of the commonest characteristics observed among delinquent children is the dislike of school and teachers. It would seem that any real solution to this problem lies not in penalty classes or special schools with long hours-or even incarceration but in such preventive measures as vigorously attempting to adapt the educational process to the needs and interests of children. The docile rote learner-so dear to the heart of the educator-and the non-aggressive but apathetic conformist, as well as the resistant problem child, could all profit by a vitalized education. If classroom organization, program of study, and teaching methods are planned to meet the interests and needs of children and adolescents at their level of development, with rich and varied opportunities for the expression of diverse abilities and sufficient elasticity to allow the individual some freedom in adaptation, there would be far less aversion and passive indifference to school (Houchins, Guin, Schroeder, 2001, p. 110). Again it should be noted that flexible programs and good teaching are largely a matter of adequate budgets and careful selection.
Ideally every school system should have attached to it or continuously available to it the facilities of a psychiatric clinic or study home to which cases of juvenile delinquency might be referred for observation and assistance. If teachers can be trained sufficiently and selected as personalities sensitive to the needs of childhood, they should be able to refer a large proportion of unadjusted children for clinical assistance early and thus prevent the development of serious conduct problems and delinquency (Houchins et al, 2001, p. 108).
For most instances of children with psychological or conduct problems, the school must continue to provide formal education to meet their particular needs as well as possible. Thus arises a perennial problem in pedagogical and administrative technique: Should “problem children” be segregated in separate classes and separate schools where groups of unadjusted and delinquent boys are massed together, or should they be brought as much as possible into contact with normal children in the regular schools? According to General Strain Theory, in cases where the problems of personality are serious enough and classroom environment becomes the source of frustration for children, children should be treated for their special requirements in groups established according to their needs. If these individuals are to be taught separately they need programs and teachers that are adapted to their peculiar needs.
According to the Behavioral Theory, juvenile delinquency preventive programs should be based on positive and negative reinforcements. Some of the examples of preventive programs with the use of negative reinforcements are confinement, boot camps and waiver. Although not as restrictive as confinement in a secure facility, boot camps are known for their rigid militaristic style. Juvenile participants are commonly organized into platoons and required to wear uniforms and to participate in daily regimens of drill exercises and physical training. Daily routines may extend from 5:30 or 6:00 A.M. to lights out at 9:00 or 10:00 P.M (Fagan, Zimring, 2001, p. 88). This program is focused upon changing attitudes and behavior through discipline.
Another popular program of achieving delinquency prevention or reduction has been waiver of juvenile offenders to adult court. By waiving juveniles to adult court, there is an increased chance that they will come into contact with adult felony offenders and, consequently, after this contact the juvenile should learn to be better.
Unlike boot camps and waiver, mentor programs involve mostly positive reinforcements in changing juvenile behavior. Most programs involve volunteer staff who see themselves as giving something to or sharing something with the youths who are being mentored (Colvin, Cullen, Vander Ven, 2002, p. 20) Mentor programs are less costly than other approaches to delinquency prevention because often the mentors are volunteers who may or may not receive reimbursement for out-of-pocket expenses related to mentoring activities. As a juvenile justice strategy, mentoring is an opportunity to provide support where it is missing and to supplement it when it is weak.
In conclusion, the contributing factors that make a child delinquent are numerous and varied; they are often complexly interwoven in a single case. One single theory cannot explain the complex of conditions and circumstances producing delinquency. Similarly, application of one single preventive program will not significantly reduce juvenile delinquency. Therefore, juvenile delinquency preventive programs should be based upon several theoretical approaches and developed for every particular case of juvenile delinquency.
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If you haven’t picked up a keyword (tag) linking to your site on a Word Cloud site yet, you are missing out on the HOTTEST thing to hit the web since pixel ads!

Word Clouds are essentially web pages that contain keywords ( also know as tags ) which link to relevant content. Many social bookmarking web sites such as technorati.com, del.icio.us, digg and furl rely on these tags for proper indexing.

In the beginning, tags were the result of indexing blogs, but it didn’t take too long before many web based businesses decided that the use of tags didn’t have to remain only on blogs, but on their business websites as well. Now word tags are considered a vital component for good SEO (search engine optimization), as social bookmarking sites are indexed heavily, particularly by Yahoo and Google.

Most Social bookmarking sites also have built in RSS features so users can share their bookmarks. Some even let users vote for the bookmark or article and will put the most favored links up higher. As a web owner, this means you will receive some extra exposure if your pages are favored by Social bookmarkers. Each Social bookmarking site is run differently, but all are organized by the concept of tags.

This idea is based on SEO, meaning that “anchor text” really helps lift a site’s rank. Everybody knows that anchor text is important—and a relevant word that is linked to a website is the perfect anchor text. It is no secret that if the website is “niche” oriented, then the links back will bring forth targeted traffic. Over time as these sites become more and more popular, your keyword-rich permanent link on a Word Cloud page will help deliver the best kind of traffic you can imagine!

If you have not heard of ‘word sites’ or ‘word link advertising’ or ‘word cloud’ before, then get ready to witness a new phenomenon in online advertising.

The concept is very simple. You purchase a word relating to your business, product, service or organization from a ‘word site’ or ‘word cloud’ then hyperlink that word to your own website and … presto! You have just instantly “branded” your website with a single, descriptive word.

If you only had one word to describe what you, your business, product, service or organization were all about, which word would you choose?

Would it be the word “Trading”, “Stocks”, “Forex”, “Eminis”, “Futures,”Currencies”, “Trader”, or ___________ (insert a word here)?

Several word sites have begun to appear on the Internet recently, with many word link advertisers reporting that they have been getting better traffic to their sites than other paid traffic methods.

Now you can create an instant, recognizable brand for your product, service, business, or organization and increase your website exposure with the hottest thing on the net right now…with word link advertising!

In the competitive world of internet marketing, branding is a must. Branding yourself is the best way that you can generate sales and gain profits. A business without a brand name is like a product that does not have a name. You’ve got to ensure a high impact branding strategy that will help your customer to remember you, your products and your services.

Cynthia Macy is very proud to introduce to you a new concept in online advertising that is proving to be very effective in creating exposure, traffic and ‘branding’ for your trading website or online presence.

Do you remember when the Million Dollar Home Page launched last year? All of a sudden, this page received tons of attention and was launched to a top 5000 site on the internet! Thousands of people were visiting this web site because it was novel and innovative. And those who advertised on the site received lots of New Traffic.

As a result, hundreds of “pixel ad” pages sprung up online…

But image ads do nothing for search engine indexing…it’s clever, but nothing more.

Whereas pixel image ads on a page sent your site increased web traffic, it didn’t improve your back links or page rank.

But by owning a ‘word’ or ‘tag’ on a niche-oriented Word Cloud page, you’ll be receiving the benefit of ultimately, hundreds, of high page rank back links, thus raising your website up in the search engines, branding your website name, and bringing you tons of new search engine traffic, all without tweaking your website and trying to ‘optimize’ it!

Don’t know what a Word Cloud is? It’s a page of words where each word hyperlinks to a different website. The advantage is three-fold:

1. someone will click on your word name out of interest = a new customer!

2. some of the word names will be a higher page rank than yours = your word name, by association on the Word Cloud page, will take on a higher page rank too!

3. as your website increases in page rank, it will be seen more often in the search engines and the result will be increased traffic, increased exposure and sales!

How it works: select ANY keyword or phrase that best describes YOUR BUSINESS, enter your information along with the url of your web site.

Don’t see your exact website name? No problem! You can request it! And, you can choose your size and color font, italicize it, underline it, you choose how you want YOUR WORD to look! This is just another way to ‘brand’ your trade name or website.

You now have a tremendous and unique opportunity to ‘instantly brand’ your website with a word of your choice!

The potential for massive new traffic as the Word Cloud page rank climbs is huge!

Why should you tag or brand your website?

As you already know, on the web, it’s all about traffic. Tagging your keyword or branding your name, is all about getting more traffic.

Now you can have YOUR word tag hyperlink to YOUR website, thus increasing it’s ‘branding power’. Get the benefit of your word on a page that links to other high page rank sites…this will get you a higher page rank too! And of course, you get the benefit of increased traffic from all of this.

There’s no doubt about it, add tagging to your traffic building arsenal and you will definitely see some results.

If you add tagging to your traffic generation arsenal, you will generate more traffic. It’s that simple. Combine it with other methods and you’ll soon have a steady stream of traffic coming to your site from all angles. And that truly is the best way to build a solid business.

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The objective of this tutorial is to educate and update webmasters and website builders with search engine optimization techniques. The ultimate objective of all webmasters and web developers is to get a good Google page rank. This tutorial will help achieving this objective by explaining and implementing SEO techniques.

The techniques explained in this tutorial are the most comprehensive and efficient. The aim of this tutirial is to help webmasters and web developers do their own search engine marketing using these techniques in the best possible way.

This tutorial is logically organized page by page and each page deals with a specific topic concerning SEO. The pages are arranged in such a way that the flow is exactly like the process flow of SEO implementation. This in itself is a guide to what is to be done after what in SEO implementation.

This tutor assumes that there is a plan to build a website and it needs to be optimized using SEO techniques. However, complicated issues like flash and frames are covered towards the end of the tutorial. These complications are best handled by SEO experts than the users themselves.

Our sincere hope is that the webmasters and developers going through this tutorial would enjoy the process of SEO and put it to good use.

All the Best,

SEO begins with building your website. It is important to understand and implement a few SEO techniques while you are still building your website, instead of waiting for it to finish and start editing it again. Once you are thorough with planning your website complete with blueprints, SEO implementation begins by segregating your website into two different and distinct criteria - On-Page and Off-Page. Both these criteria are equally important from SEO point of view and no partiality is to be shown.

On-Page criteria are those that one can see on the webpage. They are Title, Headings, Meta Tags, Content, Keyword etc. This will be elaborated at a later stage.

Off-Page criteria are links coming to and going from your webpage. They include anchor text, reference tags and attributes. You will learn these in detail at alter stage. The Off-page criteria are weighed and analyzed by Google page rank. So the importance of off-page content is not less then that of the On-Page.

Step by Step approach to building an Optimized Website

Embarking upon building a website is preceded by some necessary ground work which will help plan the site properly and as per the target audience. Your website will showcase your products and services, so you are in the best position to know what will be the basic persona of a target visitor. A target visitor is a visitor who visits your site with a genuine intent of buying, difficult to visualize, putting it in SEO terms a targeted visitor is the visitor who has a very high chance of buying your products or services.

So when you plan your website do not get into techniques of high traffic generation or using hot terms. Instead, build it using targeted terms and an objective to attract targeted traffic. This is getting a little too complicated, let me explain.. High traffic is of no importance if none of the traffic converts, but targeted traffic is bound to have a good rate of conversion. High traffic is not going to generate high sales; it will certainly generate higher bills due to bandwidth.

Optimizing your site for your products, services and brands only, do not generalize. The fine balance between your product descriptions and general ones in the industry should be maintained or your site could end up generating traffic to you competition. Similarly hot terms means the industry jargon that you use in daily life everyday, you don’t expect your customer to understand that, do you? Targeted terms are terms used for the industry generally. So knowing your target audience is of prime importance.

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Copyright 2005 Rodney Rumford

Leveraging podcasting technology can give you a marketing edge
that will allow you to increase your online visibility, increase
your client acquisition rates and improve customer loyalty. The
smart businesses and marketing companies will add podcasting to
the marketing mix for their business. Adding podcasting to your
marketing mix can have tremendous positive impact on your
business. Many small and large businesses are still trying to
understand the basics of podcasting technology. There are many
articles and white papers that can educate people on the basics
of podcasting 101. If you are looking to educate yourself more
on podcasting for your business you can read the 6 blogs that
are available at http://blog.podblaze.com

So exactly how does marketing with podcasts work? Think of
podcasting as a communication tool for your business. How do you
currently use marketing tools such as: your website, newsletter
and email marketing? You probably use these mediums to
communicate messaging to your target audience. But there are
some problems with trying to market through these communication
channels.

People don’t always get your email due to overly aggressive Spam
filters. They don’t come back and visit your website, or read
your newsletter. People actually have to make an effort to read
your content. If you have a podcast, they can actually stream
the audio and let it play while they are doing other tasks at
their computer. People tend to multitask in order to be more
efficient with the use of their time. Additionally, most users
tend to prefer value added audio content that is specific to
their areas of interest. Your quality audio podcast content also
tends to have a higher perceived value by your target market.

Providing value added content is what your business should be
focusing on. Podcasting is only a communication tool, and your
podcast is only as good as the content that you provide to your
audience. Make sure that you produce relevant content and not
just a rambling piece of audio. Follow the best practices that I
wrote about in my last article.

Most businesses need to be made aware of the increased online
visibility that podcasting can provide. Your podcast could be in
front of 40 million iTunes listeners if you have made an iTunes
compatible RSS podcast feed; multiple Blog directories or
specialized podcast ping directories such as
http://www.freshpodcasts.com or http://audio.weblogs.com Verify
that the major podcast ping directories receive a ping every
time you add a new show to your podcast RSS feed.

Additionally, the search engines will look at the RSS podcasting
feed and spider the show notes that are tied to your podcast as
well.

Here are 6 of the 7 reasons that your business should be
podcasting and some of the business benefits that you could
derive from a properly executed podcast…

1. Increase your marketing reach and online visibility 2.
Improve your sales & conversion rates 3. Regular line of
communication with subscribed listeners 4. Value added content
increases loyalty 5. Industry news and trends sets you apart
from the competition 6. Interviews with leaders in your
particular niche will establish your business as a respected
leader in your niche or industry.

You can get the 7th reason and learn even more about using
podcasting as a business marketing tool by reading these 6
podcasting business blogs at http://blog.podblaze.com

So don’t wait any longer; start podcasting today and leverage
this audio technology for your business

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Publicity is essential for a business, whether it is located at the market centre or on internet. When a business has small or even no promotion budget, “Press Release” is the optimum method to lure people.

Online press release can provide considerable platform to reach huge online community. This article will provide complete guidance to make out well optimize and well written press release for PR distribution through the press release network. A well prepared press release would attract journalists and is also well optimized for distribution to targeted audience.

Proper keywords: Selecting key word is the most important part of press release optimization. Be very careful while deciding on a keyword phrase that is pertinent to the product or service you are offering. The best recommended tool to search keywords is wordtracker.com.

Keyword or phrase position: Place key phrase into the headline and the title of your press release. Try to repeat it nearly 2-3 times in the content of the release.

Starting should be solid: Remember to make your title and initial lines cover that you want to express. The remaining part of your press release should depict the detailed information.

Use product name repetitively: Repeat placements of the name of your service or product to make it eminent. For example, write “Search Engine Optimization” instead of writing “SEO”, this would make your product name much popular.

Draft it for Journalists/Media agencies: The media agencies and journalists would grab your press release and publish it in their publications; they may slightly edit your press release.

Consider viewer’s interest: You should consider to whom you are targeting your press release, and what is their interest. Think, if you were a part of audience, would you like to read the press release you have written.

Make your press release appear practical: Point out real facts of your company/organization, as readers are already so scholar enough to find out ‘what’s true and what not’?

Make your story that includes real facts: Avoid untrue examples and add-ons. If you find the content using much added extras, make it natural and real. Your press release should be in active voice, not passive. Verbs in the active voice makes your press release live.

Use only sufficient and essential words: Avoid using superfluous adjectives, extravagant language, or unnecessary expressions like “The most powerful”. Tell your story with lesser words, as verbosity distracts from your content.

Avoid usage of terminology: However, a limited use of terminology would be allowed if required, if you aim to optimize news release for internet search engines. The finest technique to communicate your press release is to speak neatly, using regular language.

Keep away from too many exclamations: Too much usage of exclamation point (!) may harm your press release. But, if you have to use an exclamation point, use only one.

Get company permission: Companies are very self-protective about their recognition and credibility. So, get written permission before putting in any information or quotes about the company.

Company Information: The press release should include a short description of company, which depicts your company, products, service and a brief history of company.

Pick precise PR distribution network: Deciding on press release distribution network is also an important. There are hundreds of free press release distribution networks exist so it is critical to select on whether to go for paid services or free.

Propose RSS feeds: Assist journalist by offering RSS feeds so that they haul to your website. Through this interested parties will get known that you have relevant release on the topic for, which they are searching for.

Publish releases often: Try to publish press releases frequently to be recognized as news source for news agencies such as Yahoo news and Google news.

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